Meet the creator: Maria Klockare, Everyman Cinema
22 August 2019 / Meet the Creator /
As we enter the last few days of our inaugural pop up cinema, we talk to the people behind the magic: Everyman Cinema. Maria Klockare and her team created our Secret Garden concept and are busy running the show.
Here, Maria talks about her role at Everyman and shares how Secret Garden Cinema is enabling guests to enjoy the Walled Garden and film in a whole new way…
What’s your role at Everyman?
I run the events team, planning and curating all public-facing Everyman-led events. We collaborated with The Grove in curating films we believed would appeal to guests but also have that Everyman stamp… a mix of classic cults and new releases.
How long did it take to plan and organise the pop up at The Grove?
About 8 months. I remember feeling wowed the first time I came to visit. It’s like finding an oasis, so close to London but you really feel you’re out in the country. At first, the idea was to locate the pop up cinema on the opposite side of the hotel in the formal gardens, but afterwards we were thinking of intimacy and mother earth/green themes and sent over a mood board for their consideration. When we returned, we saw the Walled Garden and loved its seclusion and privacy, the proximity to all the herbs and veg in the kitchen garden and the Potting Shed restaurant – it was crazy, everything we wanted to do with the pop up was already there. Our ideas and their venue were perfectly aligned. The Grove is our favourite pop up so far.
Why is The Grove so special for you?
The Secret Garden is a very exciting, picturesque space with old walls and lime trees. Most guests won’t have experienced the Walled Garden before in the evenings. It’s just gorgeous to see the sun go down and twinkling lights glowing as people share loved films, many with their kids for the first time. The opening night with ET was incredible. Moments like, families telling their kids about ‘the alien’ before it started… and the whole audience suddenly bursting out with laughter at a funny moment. On a sunny day it’s a very different vibe, so relaxed and fun.
Highlights coming up you’d recommend?
Don’t miss ET on for one final time. Grease – one my all-time favourites for fun and nostalgia. And Three Billboards, an incredible film which was an absolute favourite during awards season last year (Frances McDormand’s Best Actress speech was my personal highlight of the Oscars!).
Can you tell us about some other pop up cinemas you’ve run?
At King’s Cross we ran a lovely pop up during Wimbledon showing matches followed by movies. It was non-ticketed so you’d get thousands of people sitting down and watching for a little bit, maybe having lunch, then heading off to wherever. Hundreds of people came to watch the films at night. In previous years, we ran an amazing major pop up cinema at Battersea Power Station.
What we like to do at Everyman is build on the magic of watching a movie with high quality experiences and fresh cooked food, a nice glass of wine. Even our popcorn we pop ourselves. We currently have 28 venues around the country and we’re expanding and opening all over the place.
Getting personal, what do you love about film?
Nothing matches the feeling of the lights going down and being immersed in a different world for hours. Some of the most memorable times in my life have been around films, they’re just so powerful. My mum loved the Sound of Music and so we watched it with her over and over and knew all the songs. It brings up a lot of memories. Julie Andrews is just the best.